Saturday, 9 March 2019

Tips for Choosing the Best Labels for Your Packaging

Choosing the right labels for your products is quite essential. And it is not something quite easier. Selection of right labeling becomes even more important when you are not quite aware of many options.

There are some key factors that need to be taken into the account while selecting the labels. These factors mainly include the environment the product will be subjected to, package’s shape, and the way the product will be handled. Moreover, you are going to have to take into the account the warehouse capabilities.

Moreover, you need to make the labeling decisions after analyzing the target market and the type of audience you are targeting in your marketing campaigns.

In the article, we are going to discuss some of the labeling options briefly.

Shrink sleeves

If you want to go for the most versatile labeling option, you can consider using shrink sleeves. This labeling type has the ability to form around the product completely. It means that it can cover a full 360-degree area around the product. And since it is a lot of space, the brand marketers find it pretty easy to show the message they want printed on the label.

Pressure-Sensitive Labels

You can use pressure-sensitive labeling for the consumer goods and food product. The best thing about these labeling is that they are very easy to apply. You can cut these labels into many shapes in order to form textures upon their surfaces. Moreover, you can use several types of adhesives with these labels. Whether you have a manual or automatic application system in place, you can go for these labels.

While you can apply these labels to most of the packaging types, you have select right kind of adhesive for an ideal application.

Dry peel labeling

Dry peel labels are used when manufacturers want to show information beneath the label. Hence, it is an ideal solution for the coupons. These labels can be easily peeled away at a point of purchase. Since the label remains undamaged after being peeled off, it can be redeemed for future use.

Reseal booklets

These labels are prepared after a minor alteration of the dry peel labels. The adhesive used for this labeling allows the label to be opened as a booklet and then seal back into itself. This labeling is ideal in the situations when there is the need for more information to be shown on the label.

Labeling options are numerous. You have to make sure that you are going to for the one that fulfills your needs.

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