Choosing the right labels for your products is quite
essential. And it is not something quite easier. Selection of right labeling
becomes even more important when you are not quite aware of many options.
There are some key factors that need to be taken into the
account while selecting the labels. These factors mainly include the
environment the product will be subjected to, package’s shape, and the way the
product will be handled. Moreover, you are going to have to take into the
account the warehouse capabilities.
Moreover, you need to make the labeling decisions after
analyzing the target market and the type of audience you are targeting in your
marketing campaigns.
In the article, we are going to discuss some of the labeling
options briefly.
Shrink sleeves
If you want to go for the most versatile labeling option,
you can consider using shrink sleeves. This labeling type has the ability to
form around the product completely. It means that it can cover a full
360-degree area around the product. And since it is a lot of space, the brand
marketers find it pretty easy to show the message they want printed on the label.
Pressure-Sensitive Labels
You can use pressure-sensitive labeling for the consumer
goods and food product. The best thing about these labeling is that they are
very easy to apply. You can cut these labels into many shapes in order to form
textures upon their surfaces. Moreover, you can use several types of adhesives
with these labels. Whether you have a manual or automatic application system in
place, you can go for these labels.
While you can apply these labels to most of the packaging
types, you have select right kind of adhesive for an ideal application.
Dry peel labeling
Dry peel labels are used when manufacturers want to show
information beneath the label. Hence, it is an ideal solution for the coupons.
These labels can be easily peeled away at a point of purchase. Since the label
remains undamaged after being peeled off, it can be redeemed for future use.
Reseal booklets
These labels are prepared after a minor alteration of the
dry peel labels. The adhesive used for this labeling allows the label to be
opened as a booklet and then seal back into itself. This labeling is ideal in
the situations when there is the need for more information to be shown on the
label.
Labeling options are numerous. You have to make sure that
you are going to for the one that fulfills your needs.
